An investor is launching his own shares based on startups he sees as having growth potential. The goal is to raise the equivalent of 800,000 euros in Brazil and Portugal. Anyone who follows the financial market on a daily basis has surely come across the acronym IPO, which stands for Initial Public Offering. This is the instrument used by companies that wish to list shares on the stock exchange as a way to raise funds to expand investments without resorting to bank loans. So far, nothing new. But Guga Stocco, a 50-year-old from São Paulo, decided to shake up the system and launched his own IPO—that is, the first-ever “Human IPO” on record. “But that doesn’t mean that anyone who invests in my shares will be buying my ears, for example,” he jokes.