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A disruptive entrepreneur and a forward-thinking activist, driven by innovation

Guga Stocco

He is currently one of Brazil's leading experts on innovation and disruptive technologies. Guga Stocco is an entrepreneur, advisor, and speaker, and he also writes for MIT Review Brasil and Febraban Tech.

His career, spanning more than 20 years, has been marked by transformative and pioneering efforts in various fields. Among his many notable projects, Banco Original stands out: Guga served as Head of Strategy and Innovation there and helped create the world’s first digital bank.

It recently launched Brazil’s first “Human IPO” by an entrepreneur, offering tokens linked to the profitability of the companies in its portfolio.

Guga's guiding principle is to turn challenges into opportunities, and he is dedicated to exploring future trends in technology.

Photos, logos, and brand guide available for download

Current Work Experience

  • Board Member – Totvs, Vinci Partners
  • Co-founder– Fpass, Socia, Stocci, Bank Factory, Atypical, Road

Professional Experience

  • Board member – B3, Carrefour, Cielo, Hapvida, Banco Original, Grupo Soma, Falconi.
  • Banco Original – Co-founder. He helped create the world's first digital bank.
  • Domo Invest – Co-founder. Domo has invested in three unicorns: Gympass, Loggi, and Hotmart.
  • Buscapé – Vice President of Development. He helped the platform become a leader in price comparison and e-commerce.
  • Microsoft – Executive. He contributed to the development of MSN, Bing, and Ad Center, helping to establish the company's global products.
  • TeRespondo – Co-founder. They created the first search engine service. The company was sold to Yahoo in 2005.
  • VeriSign – Director. Led the project that brought the .com domain to Brazil.

Academic Background

  • Bachelor of Business Administration – FAAP
  • Marketing – Berkeley, U.S.
  • Marketing Management – FAAP
  • MBA in Management – Insper
  • Internet and Technology – FASP

Open Revolution

Guga as creator and producer

The documentary explores the open banking process in Brazil, considered one of the most advanced in the world. Through dozens of interviews with experts, regulators, and academics, it shows how the “open” world brings greater competition and inclusion, but also new challenges.

2025: The New World

Studio Tesis

An overview of the possibilities and impacts of technological innovations on finance, work models, and society in general. Guga explores topics such as AI, DeFi, blockchain, lifelong learning, and many others.

Unlearn: Lessons from a Digital Entrepreneur on How to Rethink the Future of Your Business

In this book, Guga shares his experience leading movements and businesses that have helped shape the history of the digital age in Brazil.

These are valuable lessons presented in an objective manner. An invitation to rethink innovation in business.

What Sets Guga Apart as a Speaker

The goal is always achieved

He makes sure to follow the briefing agreed upon with the client, which serves as the guideline for his content.

Demystifies and simplifies

Guga makes it easy to understand complex topics related to trends, innovation, and technology, such as blockchain, artificial intelligence, tokenization, and cryptocurrencies.

Hands-on experience

Guga has practical experience and case studies on many of the topics he discusses, having played a key role in the successful launch of various digital businesses.

A dynamic and eye-catching presentation

The slides are designed with aesthetics and content that engage participants through compelling storytelling.

Earnings per share

Guga demonstrates and provides examples of solutions that participants can use to act in innovative ways.

Publications

Lectures

Guga has given more than 150 lectures to companies and institutions in Brazil and other countries.

Embrace the future and everything it brings

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