A disruptive entrepreneur and a forward-thinking activist, driven by innovation
A unique professional who combines a multidisciplinary background with solid experience in digital business creation and business transformation.
Guga is a scholar who studies disruptive innovations and the impact they will have on business and society.
For more than 20 years, he has been active in various sectors, working on projects that have an impact on the digital market in Brazil across different fields.
The focus is on revolutions driven by technological advances or crises that accelerate change. Guga explores new opportunities within this context, emphasizing what professionals and various businesses need to innovate and stay at the competitive forefront.
Guga explores this concept using clear examples of AI's impact on business: the integration of hyper-personalization, automation, user experience, and the anticipation of consumer needs. He also discusses the trends that will emerge from generative AI, which are transforming business models.
Guga explores and prompts reflection on why some innovations quickly become indispensable to society—such as electricity, the automobile, and the internet—and how these solutions and technologies create new challenges that demand new responses in a continuous and increasingly rapid cycle.
For entrepreneurs, executives, technology professionals, students, and anyone interested in innovation, trends, and technology. They are particularly valuable for those seeking to understand how these factors can influence the future of their industries or careers.
Yes, Guga works closely with the event’s organizing team and/or client to tailor the content of the talk through a briefing meeting, ensuring that it is relevant and valuable to the target audience.
MBI
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